TOP tips for marketing Be clear in your target, objectives & how you will measure effectiveness.

Promotional Plans for New Branches In order that a new branch has the maximum exposure, please ensure that the following take place...

Schools & 6th Form Colleges/Gap Year This market are the most naïve in terms of travel, so targeting them through their educational establishment provides an excellent opportunity.

Medical Electives Most medical students will be required to take an elective (study overseas as part of their degree) during their studies.

Language Schools Keep an up-to-date list of all local language schools and the relevant contact.

International Students Use the Freshers period to make contact with the heads of international student societies and the language schools.

Freshers This is one of the most crucial times of the year for promoting STA Travel to the student market and making key contacts with student unions and societies.

Brand Promoters Brand Promoters are local students, preferably 1st year students who promote STA Travel at their university/college.